Business coaching is different from executive coaching in that in business coaching you are helping a business owners who lacks the vision or the experience in achieving more with their business. This could be related to putting or criticizing the business plan, expanding an existing business to new markets, or acquiring a bigger market share from their competition.
Usually a business coach is already a successful or a retired successful business person, but he/she can also be an executive coach who’s specialized in helping entrepreneurs and small business owners. This could be the most rewarding type of coaching if you happen to get a percentage of the extra profit you’ll bring to your client for a specified period of time.
Small business owners, especially at the time of recession, need help to survive. This is a fact that most of the small business owners ignore, and consequently most small business owners lose their businesses within the first year. The business coach can help avoid this fate, so it’s worth the investment.
For the business coach it’s important to position yourself as the expert who can help this kind of business get through tough times. And the best way to do that is to specialize from the beginning in a certain type of business. This can help you build a portfolio quickly and will also help you stay on top of things in this particular industry.